R& D background
The ongoing neo-economic era will bring tremendous changes to
speeds and directions of many fields. And as the symbol of this new
era as, E-commerce , which is the most fast and effective business
mode utilizing the world’s most advanced technology, can cater to
the tide of economic globalization. Thereby, economists predicted
that E-commerce will be the main manner of trade industry in the
future. And the economy in Internet will look upon E-commerce as an
ultimate means to gain profit.
To cater to the situation of deeper development of retail trade in
China, the current status of direct selling industry and E-commerce
should be probed into. The combination of direct selling and
E-commerce will be the future direction of retail as well as direct
selling industry in China.
Meet the trend of service specialization in marketing
A good relationship between enterprises and customers can be kept
in a relatively direct way in common commerce which has become more
and more specialized in pre-sale and pro-sale service. The core
idea of E-commerce is to keep touch with customers directly by
internet or other electronic media. It can help hold a direct
communication between enterprises and customer and provide
specialized service during the period of pre-sale and pro-sale
through electronic platform.
Consist with the trend of personalized services
E-commerce, which help enterprises and customers know about each
other much effectively by Internet, is the deputy of personalized
services. The extent of personalized service is the symbol of the
extent of maturity of direct selling industry and E-commerce.
Consist with the direction of virtual development of enterprises
The core competition power of direct selling enterprises that have
no actual sites can improve by some means of strengthening good
relationship with customers. The enterprises which implement
E-commerce have no real stores and establish the good relationship
with customers that need to be maintained or extended by some
forceful measurements which are the indispensable parts of
competitive power of enterprises through Internet.
